Turning Your Website Into a Direct Response Site

I've had a blast the past two days talking to so many of you. And I've gotten a lot of insight into what most of you are running into in terms of getting your business where you want it to be.

The majority of you have a website. Some paid a fortune...others got one for next to nothing. But for the most part, no one is getting the "bang" they should be getting for their buck. Not even the free ones!

Our business is pretty unique. Prospects search for our products by some pretty specific search terms and when they look for our products, they have a need that they want filled.

Those of us with a web site, though, have a huge advantage if we use it. A direct response website will pull in the names and email addresses of our prospects AND give us the opportunity to follow up with them again, and again..and again.

Some of you have an email list. Others haven't thought about it. Remember the e-book hint? The Money is in the List! If you have a list of email addresses for customers and prospects, it's worth a fortune!

A potential prospect is site hopping, comparing your products with those of your competitors. BUT while they are on your site, they see that if they sign up for your newsletter they'll get a discount, free tips, etc. So, of course, they sign up using your opt in form. Immediately they get a message from you telling them all about your company & what you have to offer. And they'll continue to get messages over the next few months. ALL discussing whatever you decide to mention and ALL of the messages automated.

Now...imagine you want to offer a special package for the 4th of July. Do you need to spend a fortune on an advertising and then wonder if anyone will bite? Nope, you just send out an email blast to everyone on your list. You can tell how many opened it, how many clicked links and so on. This gives you the tools to know if your offer was really good or not.

My website is an example of a direct response site. You signed up, got emails routinely for awhile and now you get emails whenever I think I have something interesting to say. Yeah, I know....that's questionable sometimes.

Now...what if you don't have a website. Well, first you should think of getting one. But, even if you don't you probably have a list of customer email address. How do you stay in touch with your customers? What if you could stay in touch with every single customer automatically? What could that mean to you in terms of revenue?

And with the site? How much can you increase revenue if you stay in touch with EVERY SINGLE PERSON that visits your site.

So..even though we all know that you need a website optimized for the search engines, converting your site to a direct response site will have an immediate benefit while you're working on your optimization.

I highly recommend you consider getting this going right away. Marketing to current customers and prospects who have already visited your site is a no cost way to make HUGE $$$.

Have a Great Day!

Cheryl

ps...please email me if you have any questions. I'm doing the set up now for quite a few of you and I can probably take a couple of others if anyone needs more help.