My Apologies

Get Response is the software I use for all my newsletters. They upgraded to a new format today and reattached an old blog address that I haven't used for awhile....then they sent out announcements of all the postings.

I truly apologize...but...to make looking worth your while, here is a preview of a few of the new items Worldwide will be showcasing next week.

http://www.partyzone-entertainment.com/Worldwidenew.html

Turning Your Website Into a Direct Response Site

I've had a blast the past two days talking to so many of you. And I've gotten a lot of insight into what most of you are running into in terms of getting your business where you want it to be.

The majority of you have a website. Some paid a fortune...others got one for next to nothing. But for the most part, no one is getting the "bang" they should be getting for their buck. Not even the free ones!

Our business is pretty unique. Prospects search for our products by some pretty specific search terms and when they look for our products, they have a need that they want filled.

Those of us with a web site, though, have a huge advantage if we use it. A direct response website will pull in the names and email addresses of our prospects AND give us the opportunity to follow up with them again, and again..and again.

Some of you have an email list. Others haven't thought about it. Remember the e-book hint? The Money is in the List! If you have a list of email addresses for customers and prospects, it's worth a fortune!

A potential prospect is site hopping, comparing your products with those of your competitors. BUT while they are on your site, they see that if they sign up for your newsletter they'll get a discount, free tips, etc. So, of course, they sign up using your opt in form. Immediately they get a message from you telling them all about your company & what you have to offer. And they'll continue to get messages over the next few months. ALL discussing whatever you decide to mention and ALL of the messages automated.

Now...imagine you want to offer a special package for the 4th of July. Do you need to spend a fortune on an advertising and then wonder if anyone will bite? Nope, you just send out an email blast to everyone on your list. You can tell how many opened it, how many clicked links and so on. This gives you the tools to know if your offer was really good or not.

My website is an example of a direct response site. You signed up, got emails routinely for awhile and now you get emails whenever I think I have something interesting to say. Yeah, I know....that's questionable sometimes.

Now...what if you don't have a website. Well, first you should think of getting one. But, even if you don't you probably have a list of customer email address. How do you stay in touch with your customers? What if you could stay in touch with every single customer automatically? What could that mean to you in terms of revenue?

And with the site? How much can you increase revenue if you stay in touch with EVERY SINGLE PERSON that visits your site.

So..even though we all know that you need a website optimized for the search engines, converting your site to a direct response site will have an immediate benefit while you're working on your optimization.

I highly recommend you consider getting this going right away. Marketing to current customers and prospects who have already visited your site is a no cost way to make HUGE $$$.

Have a Great Day!

Cheryl

ps...please email me if you have any questions. I'm doing the set up now for quite a few of you and I can probably take a couple of others if anyone needs more help.

How's That Website Doing For Ya?

So...how's that website doing for ya? You know, the one every
one says you need....it'll build your business, increase your profits....blah blah blah!

Well, they're absolutely right. In this day and age EVERYONE
needs a website. But here's the problem....the internet has
grown so fast and changed so much that very few people understand
how to get people to VISIT their website. Website designers
can spend years learning how to build a beautiful flashy website,
but rarely are they taught the little things that actually help
the search engines to find the site.

Before I sat down to write this newsletter, I randomly visited
about 20 sites. Only one of them was set up in a way that the
search engines would automatically find it.

How much do you spend on yellow page advertising, print media,
radio, etc. The truth is....one good website will save you
most of the money you've been spending elsewhere. Once you're set
up correctly, you can basically advertise for free!

How? Well, that's where my gift comes in. I wrote a small
e-book that talks about the different things you need to do to
get traffic pouring into your website. It's FREE...And all you have to do
is download it! Also...if you're fast, I'll spend 10 minutes talking
to you on the phone about ways to optimize your website.

The phone offer is first come first serve...there are 6000 people
on this mailing list so I can't offer it forever, BUT I'll offer
it to the first 50 people that contact me. You'll just need
to email me at the contact email on the e-book to set up a time.

The e-book talks about Website Optimization, Article marketing,
directory submissions, ppc, Autoresponders and a whole lot more.

Why am I doing this? Mainly because I really enjoy website
optimization/seo stuff. I've sold off my businesses and I spend
most of my time helping party rental company & other small business owners increase their profits through their website AND decrease their advertising costs at the same time.

But...everyone needs some basic knowledge so that they can help
themselves....so here it is!

I'm also going to be talking about this stuff a lot more on
my blog. You're already subscribed to the blog through this
newsletter and you'll be notified every time there is a new
posting.

So...download your Free Guide now. It's my way of saying thanks
for all your support these past years!!

"How's That Website Doing For Ya "

Cheryl

Website Marketing Help

More on the Blogging

I got quite a few questions the other day asking "What exactly is Blogging?"

Here's the definition written by a friend of mine:

What is blogging? Here's the short answer

Blogging has attained the status of an international sport, if you will. Blogging is both entertainment and the dissemination of ideas. There are now millions upon millions of blogs, each the brainchild of one individual who has something to say. What is blogging? Blogging is the activity of one person putting their ideas and thoughts out for public display. There are a good many bloggers who long to convey their ideas in hopes of a response from the general public. Some are better than others. Some bloggers capture a gigantic readership, due to the timeliness or political correctness of their entries. Other bloggers garner a small niche audience on obscure, but nonetheless fascinating topics. So what is blogging, in essence?

Blogging is the quintessential expression of personal thought. A blog is a public forum of thoughts previously unexpressed to the world at large. From the blog on insect studies to the war in Iraq, these online journals provide the blogger with an international forum whereby they might gather the opinions on their subject and initiate public discussion on the matter. No matter what the focus of your blog may be, you are guaranteed that there are other people who are interested to learn more about your subject and are anxious to put their two cents worth into the mix.

Let's further define the 'what is blogging' question. A blog is a free-for-all tool to express your most vehement beliefs, your most beloved topics or any and all of your pet peeves. A blog is a blank slate, ready to accept your secret thoughts, your personal interests or to highlight major world events. The gamut of the subject matter is entirely up to you.

What you write in your blog is instrumental to your blog's popularity. Does your subject matter engage the interest of a large segment of the available readership on the topic? If so, you're lucky. You'll probably be able to make a decent income from targeted ads relevant to your topics. If not, perhaps you're not marketing correctly. In order to popularize your blog, you need to let people know you're out there. Let your enthusiasm for your subject spread around the net. Contact e-newsletters dealing with your topic. Offer to provide excerpts from your blog at no cost, but with a byline. Go for e-newsletters with a large readership.

In answer to the question of what is blogging, the expression of your viewpoint becomes your satisfaction and the definition of blogging. You don't need to make money with your blog. If you do earn money with your blog, that's just icing on the cake.

As I mentioned the other day, you can get a free trial that teaches you blogging step by step here: Niche blogging