Well...if you read my newsletters at all....you'll know how I feel about this. 90% of my sales marketing is done through a newsletter....and 75% of my rental marketing. I'm always amazed when people tell me they don't think a newsletter will work well for them. Why not? You're an expert on entertainment....don't you think people could use your help?
Setting up a newsletter is fairly easy. You'll need a newsletter service with an autoresponder. I use Intellicontact for mine. It's very easy to set up a form for sign ups on your website.. Sometimes it helps to offer an incentive. Maybe a chance for a free party or something. Just make sure that if you do this...follow through and actually give away a party. That's just one more story for your newsletter.
I actually do two different sets of writings. When people sign up for my pricelist they get a series of preplanned emails that tell all about our business. I write these one time....and you can write a year's worth of short letters if you want.....they go out at a preplanned time to the customer.
Then....you have your actual newsletter. I usually do my rental news about once a month although my goal this year is to be way more consistant with my newsletters. Decide what your goal is when a customer subscribes to your letter. Is it a quick sale? A possible customer who will tell others about you? A great rental? Probably your goal will be all of the above.
And you can achieve the goal easily if you do the right type of letter. Keep your letter informative. Offer information beneficial to the customer. You might offer theme party ideas, decorating ideas or tips on specialized parties. BUT...in addition to tips...you want to drive the customer to your website or get them thinking about doing business with you...AND you want some quick sales from your newsletter.
Here's a format that might work: Write a generic letter listing some entertainment ideas for different types of events. Change events for each newsletter so there's always something to look forward to. Include games, recipes or anything else your readers might enjoy. Include some links to affiliate products you sell...books on planning parties, decorating websites, kids games.
And finally....focus a couple of paragraphs on specific items that you offer that might be beneficial to your customers.
Everytime you talk to a prospective client, make sure you ask permission to add their email to your newsletter list. I add about 20 a week to mine...and you'd better believe it's a great way to promote your business!
Tips for increasing profits this week:
Set a monthly expense budget...not to be broken under any circumstance!
Do it right the first time! Don't cut costs if it's going to mean a project won't be done right. Look for quality in all that you do.
Save on Ink and Toner....have you realized how much we spend on ink each year? Go to one of the new Ink refill places that seem to be showing up everwhere...and save a fortune on your printing costs.
That's it for today! Watch out for our next newsletter for tips on Blogging for $$$$.
For more info on growing your business, visit Grow Your Party Rental Biz
Saturday, December 1, 2007
Thursday, November 29, 2007
Building a Youth Ministry the Fun Way
As youth group directors know, it can be a tough job to teach, inspire, guide, mentor and reward the good behavior in today's youth. Whether you're a youth pastor or a youth organization director, it can be challenging to successfully attract and keep the targeted youth in your area or even reward existing members. To get and to keep their attention, you'll need a high level of interest, interactive entertainment and the ability to associate something FUN with your church or organization. Whether it's a small youth event or a huge community festival-fundraiser, you want to offer fun activities that keep the youth wanting more!
Inflatable games and other interactive items offer that cutting edge interactive entertainment experience. Games like the Big Glove boxing, Sumo Wrestling suits, Gladiator Jousting, Bungee Runs, Giant Slides, Mechanical Rides are something that the average youth doesn’t have access to unless it’s at a fair or festival.
Using this type of safe yet challenging equipment is something that can attract youth from all around your area.
Are you planning a lock in? How about a Halloween Alternative Event? Or perhaps a New Year’s Eve Party? The object of all these type of events is not only to offer safe, Christian alternatives to outside events, but also to show that being part of a Christian Youth Group is anything but boring.
There are two ways to offer inflatables and interactives to your youth. Most organizations start out by renting their equipment.
As you’re looking for a company to help you with your youth ministry, you’ll want to ask some specific questions!
• Does the Company Specialize in these types of activities?
• Do they have clean cut representatives that will help at your event if necessary
• Can they be flexible to your needs? (Pick up and Delivery at your needed times)
• Do they offer a discount to Christian Youth organizations?
• Are they fully insured?
• Will they work with your budget?
These questions and others can help you find the right company for your organization. You’ll also want to find out what kind of equipment they have to offer. You’ll be looking for bright colorful equipment and a fairly large assortment of games. Since the average youth tends to want to try different things, it’s important to be able to offer different items for each event.
As your youth organization grows larger or if you have the opportunity to share equipment with other organizations, you might want to consider purchasing your own equipment. Many times this offers an opportunity to keep your costs down while actually helping other youth organizations with their ministry.
Many Youth Ministers have found that owning their own inflatables not only gave them a great tool to work with their youth ministry, but also a means of working with other groups in the area.
Researching interactives for your ministry can be a fun and educational experience. Along with company websites, you can also find Blogs and even Squidoo sites that will help you with your plans.
If you try inflatables and other interactive games to boost your youth ministry, you’ll be thrilled with your results, and so will your youth!
Cheryl Pierce, through her company PartyZone Entertainment has enjoyed working with youth ministries for over 15 years. For information on purchasing equipment, please visit her website: www.partyzone-sales.com. If you’re interested in renting equipment in Indiana, please visit the rentals site: www.partyzone-rentals.com. Or call 317-838-9406
Inflatable games and other interactive items offer that cutting edge interactive entertainment experience. Games like the Big Glove boxing, Sumo Wrestling suits, Gladiator Jousting, Bungee Runs, Giant Slides, Mechanical Rides are something that the average youth doesn’t have access to unless it’s at a fair or festival.
Using this type of safe yet challenging equipment is something that can attract youth from all around your area.
Are you planning a lock in? How about a Halloween Alternative Event? Or perhaps a New Year’s Eve Party? The object of all these type of events is not only to offer safe, Christian alternatives to outside events, but also to show that being part of a Christian Youth Group is anything but boring.
There are two ways to offer inflatables and interactives to your youth. Most organizations start out by renting their equipment.
As you’re looking for a company to help you with your youth ministry, you’ll want to ask some specific questions!
• Does the Company Specialize in these types of activities?
• Do they have clean cut representatives that will help at your event if necessary
• Can they be flexible to your needs? (Pick up and Delivery at your needed times)
• Do they offer a discount to Christian Youth organizations?
• Are they fully insured?
• Will they work with your budget?
These questions and others can help you find the right company for your organization. You’ll also want to find out what kind of equipment they have to offer. You’ll be looking for bright colorful equipment and a fairly large assortment of games. Since the average youth tends to want to try different things, it’s important to be able to offer different items for each event.
As your youth organization grows larger or if you have the opportunity to share equipment with other organizations, you might want to consider purchasing your own equipment. Many times this offers an opportunity to keep your costs down while actually helping other youth organizations with their ministry.
Many Youth Ministers have found that owning their own inflatables not only gave them a great tool to work with their youth ministry, but also a means of working with other groups in the area.
Researching interactives for your ministry can be a fun and educational experience. Along with company websites, you can also find Blogs and even Squidoo sites that will help you with your plans.
If you try inflatables and other interactive games to boost your youth ministry, you’ll be thrilled with your results, and so will your youth!
Cheryl Pierce, through her company PartyZone Entertainment has enjoyed working with youth ministries for over 15 years. For information on purchasing equipment, please visit her website: www.partyzone-sales.com. If you’re interested in renting equipment in Indiana, please visit the rentals site: www.partyzone-rentals.com. Or call 317-838-9406
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