Get Started on a Blog

Do you have a blog? If not, then it's probably time to get started. Although I firmly believe in newsletters, blogs are a fast and easy way to stay in touch with your customer base. Not to mention the fact that a blog is a great way to drive targeted traffic back to your website AND make some extra $$$ at the same time.

I have about 20 blogs... and the more I post on them, the more traffic I get to my site!

I can try to talk you through it but the best way that I've found to learn about blogging is through the "Niche Blogger". It takes you through all the steps to set up a great blog to drive traffic & to make money. All you need to know is how to type on your computer. Try the Niche Blogger for Free. Click here for a 3 day trial.


Give it a shot...start building your business the EASY way!

PartyZone News

I talk about internet marketing all the time because I truly believe it's the best way to build your business. And most people don't really understand it.

But...as we go into the first of the year, you need to go heavy on the other part of marketing. If you're working with proms/schools/grad nights then you need to get postcards or marketing materials in the mail now.

Get yourself a mailing list of the local schools. Generally you can find one online. I always make postcards because they'll get read more easily. But sending your postcard once won't do any good. Schedule a minimum of three mailings to get good results. Make your cards simple...and put a call to action on then: "Call Now to Get Your Choice of Equipment" or something along that line. Put your contact number right under the call to action. Since people read left to right, top to bottom, you need that info on the bottom right of the card.

They should start getting cards the 2nd week in January. Then one in Feb and one in March.

You'll be amazed at your results.

PartyZone Marketing News

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>>>>> Effective Marketing Strategies <<<<<
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Traffic Basics - Submitting to the Search Engines!

Today we are going to go over steps you need to
take when submitting your website to the search engines.

As we have discussed before, one of the best ways to get
the most out of your advertising and marketing campaign is
using basic SEO techniques, and by submitting your site to
the search engines.

No amount of press releases, newspaper ads, banner ads,
email or newsletter advertising will achieve the same
results.

That's not to say that they aren't effective and that you
shouldn't use them but studies have shown that search
engine traffic can be much more beneficial.

The best way to submit your website for search engine
ranking and inclusion is to do it yourself or to hire an
expert to do it manually.

Beware of companies that promise automatic submission of
your website to hundreds of search engines. These are scams
and you will get NO benefit from doing this.

Before you begin to submit your website to search engines
ensure your websites are thoroughly designed to the
professional quality using the right keywords, good
graphics and pictures and the relevant content.

Do not submit websites that are incomplete as this will
harm your rankings.

While submitting to a search engine, make sure to provide
information about your website, keywords and any other
information that may be pertinent - including the name and
contact information of your business.

There are thousands of new websites being picked up every
day by the search engines, so simply submitting to a search
engine does not guarantee that your site will be
immediately listed or ranked highly. It may take quite
sometime before your site is reviewed by human editors.

One important factor to remember while submitting site is
to include a site map of your website which makes it easier
for the spiders (web robots) to crawl your entire site.
Search engines like Google have been known not to consider
submissions without site maps.

There are actually thousands of search engines and
directories, but here is a list of the most popular search
engines and directories that you can submit your site to:

Google
Yahoo
MSN
Whatuseek
ExactSeek
Scrubtheweb
AOL Search
HotBot
Search.com
Metacrawler
Dogpile
Lycos
LookSmart

Now at the start we talked about hiring a service that
will submit your site for you, but there is also software
available that you can use to submit your site to multiple
search engine's at the same time.

If you decide you want to do your submissions yourself,
then using a good piece of software can make your job much
easier. Here is a quick list of some of the popular
software for you to check out:

SEO Elite


Internet Business Promoter


Web CEO


Of course there are many more available and you can find
one that's perfect for you by doing a quick search in your
favorite search engine.

Make sure you look for your next lesson where we will be
talking about the importance of your referrer logs.

PartyZone marketing News - September Issue 2

Welcome to another issue of "PartyZone Marketing News ".

This issue includes...


1) "Weekly Marketing Freebies"


2) "5 Tips to Double Your Email Open Rates"



1. Today's freebie is a neat social bookmarking tool.

What you get is a small piece of code which you can insert
into your web page or blog.

This will then place a small button on your page which
your visitors can use to add your site to their favourites
or to add to social bookmarking sites such as Digg, Furl,
etc.

You get a choice of buttons, plus there's also a Wordpress
plugin which adds one of these widgets to the end of each
blog post.

Pretty cool isn't it? You can pick up this neat gizmo
here...

http://www.addthis.com/web-button-select.html


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>>>>> Effective Marketing Strategies <<<<<
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5 Tips to Double Your Email Open Rates!

It seems that one of the biggest problems a lot of people
are having is getting their readers to open emails.

Hey, you can be promoting the best product on the
internet, and have the most compelling cash sucking email
copy of all time...

...but if you haven't got a compelling subject lines that
get the emails open, it all counts for nothing.

So today I'd like to give you five tips for writing
effective email subject lines that could DOUBLE the open
rates on your next email.

#1: Use personalization for added attention!

Studies have proven that personalized subject lines that
contain the name of your readers can get almost TWICE as
many people to open your email.

Ever been in a large crowd and you suddenly hear your name
being called?

Even if they're not talking to you, you still
automatically look up without even thinking - right?

That's because hearing your name instantly gets your
attention!

Well, sending out an email with a personalized subject
line is the equivalent of calling someone's name in a
crowd. It has that same power to grab their attention.

#2: Keep your subject lines SHORT!

In my testing, subject lines that are under 35 characters
have much higher opening rates than those with subject
lines longer than 35 characters.

So keep it short and sweet!

You don't need to explain in detail what the email is
about in the subject line, you just need to create a sense
of urgency or make people curious enough to entice them to
open the email. For example...

Jim, I'm calling it quits.

or...

Is this yours David?

This way, if someone's email program cuts off the end of
the subject line (which is pretty common) you'll still get
your message across.

#3: Avoid using all UPPER CASE words!

If you sent an email to a friend, asking them if they
wanted to go out, would you type your subject line like
this...

What are you doing tonight?

Or like this...

WHAT ARE YOU DOING TONIGHT?

Good chance you wouldn't use the subject line with the
capitalization because it's 'in your face' and less
'friendly'. So why would your emails to your readers have
subject lines formatted like that?

The more your subject lines look like personal emails from
friends or family members, the more effective they will be
and the more likely it is they will be opened.

So avoid capitalizing each word (or the entire subject
line) to increase your chances of getting your messages
opened and read by your readers.

#4: Use a compelling "benefit" to gain interest!

A powerful approach to get your emails opened is to
include a major benefit that your readers will recieve when
they read your email.

If you can tell them how they're going to save money, save
time or make their lives easier by reading your message,
you'll have the most success. For example... Here's a $97
gift for you Andy.

And if you can, make sure you put your most important
benefit at the beginning of the subject line. This will
increase your open rates even further.

#5: Your subject line relates to your content!

No-one likes to be fooled or tricked, so make sure your
subject line is highly related to the message of your email.

If your subject line says... "Alex, make $260 in 3 hours",
you need to ensure you actually discuss how they can do
this - and preferably within the first few paragraphs.

If you fail to do this your visitors will feel let down
and cheated, and they will be less likely to open your next
email.

If you follow these simple tips you should be able to
increase your open rates by up to 50% and earn even more
income promoting of your favorite products.



Cheryl Pierce
http://www.partyzone-entertainment.com

Recommend "PartyZone Marketing News " to your
friends. Subscription requests should be sent to:

partyzonesales@get-response.com

P.S. If you're a new subscriber or missed the last
issue, you can view all past copies at:
http://www.partyzone-entertainment.com/ezine/archives/

.

PartyZone Marketing News - September

Welcome to another issue of "PartyZone Marketing News". ***PLEASE NOTE**** This newsletter is written towards the "internet business" segment of my subscribers, BUT...every item also applies to our industry and in some cases works better than anything else you'll try...so pick and choose the items that you think will work best for you.

This issue includes...

1) "Weekly Marketing Freebies"

2) "How to Find Hot Ideas to Write About"

3) "Do You Know Who Your Customers Are?"

4) "Tell Us What You Think!"



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>>>>> Weekly Marketing Freebie <<<<<
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To be successful online you need to know how to create
compelling sales copy in order to entice your potential
customers to take action.

The trouble is that what worked a couple of years ago,
doesn't necessarily work today.

So today I've got a free download for you where you will
discover the copywriting conversion secrets the experts use
to boost sales in today's market. Although this information
was written for general internet marketing, you can use some
of the tecniques to learn copywriting skills to fit our industry.

You can download your copy here...

http://abe5.com/9b5


>>>>> Featured Article <<<<<
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How to Find Hot Ideas to Write About!

Every had trouble tying to a subject to write about or to
find an idea for a product?

There is one other way that you can find sizzling hot
subjects to write on - and they're as close as your
competitors sales pages.

This is a technique I picked up from a couple of friends of mine,
and it's a great one. These guys are pure genius!

Did you know that you can actually find hot subjects just
by looking through the "bullet points" on sales pages
across the Internet?

It's 100% true!

I know you've probably seen at least one or two competitors sales page
online, but have you bothered to really look closely at
what's there? You can find all sorts of things to write
about based on the information found within just one sales
page.

And there's no set length on how long or short your
information product has to be.

It can be a short 3 page "special report" or it can be a
super lengthy 200 page informational guide. It all depends
on what you want to do and how you want to present
information to your readers.

Let's examine this concept further by following our
example subject matter.

Here's a really good sales page that gives you plenty of
ideas on successfully handling unwanted behavioral
problems: http://www.good-child-guide.com

Focus in on the Headline text first.

Do you see any ideas flying out at you?

How about these:

"Embarrassing Public Behaviors of Your Children"
"Rudeness of Your Child"
"Public Temper Tantrums"
"Effective Parenting Techniques"

Those are pretty darn good. And we swiped those ideas just
from the main headline text!

Let's go a bit deeper down the page and see if anything
else springs out at us...

If you go further on down you will see the real money
makers inside the "bullet point" list.

Here's what I found inside it:

"Specific Reasons Why Kids Do The Things They Do"
"The One Critical Parenting Error Most People Make"
"Positive Action Steps To Stop Unacceptable Behavior"
"Understanding Manipulation"
"Most Powerful Technique To Eliminate Whining"
"Dealing With Stealing and Lying"
"How To Effectively Teach Responsibility To Your Children"
"How To Analyze ANY Behavioral Problem And Come Up With A
Winning Solution"

And there's a few more I didn't list. But that's a great
list of ideas!

Obviously I changed some of the wording, but the base
ideas are still prominent as you can clearly see from the
list above.

You can effectively do this for any sales page covering
any subject. And you could even come up with other ideas
that aren't even listed in the sales letter just by being
inspired by the ideas that are there!


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>>>>> Effective Marketing Strategies <<<<<
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Do You Know Who Your Customers Are?

One of the biggest obstacles that most people face in
starting their own business is...

...Information Overload!

There are just so many products out there it's very
difficult to make a choice as to which product, method,
strategy, business model, etc best suits your needs.

To many choices results in over complicating things to the
point where you just don't know which way to turn, or what
to do next.

What you need to do first is to go back to basics and
analyze your REAL needs. You need to determine exactly what
it is you NEED in order to make money online.

Now take a few moments to write down what it is you think
you need most to begin generating an online income?

I can only imagine some of the things you thought you
might need. You probably have a bunch of things listed in
front of you - but when you strip it down to the very
basics there is only ONE thing you really need...

...Customers!

You see. You don't need to make things more complicated
than they really are.

Yes. Stuff like a website, products, a list, webhosting,
sales copy, etc 'contribute' to the process of making
money. But when all is said and done, unless you have
customers you aren't going to make a single cent.

So the first step you need to take is to work out exactly
WHO is your customer. WHO exactly is your target audience.

Until you can answer this question, everything else is
simply a distraction.

However, once you know this, then - and only then - can
you begin to develop a plan on the best methods to reach
them.

Do you know who your customers are? Can you sit down right
now and write down an outline of who it is you're targeting?

If you can't then you need to stop whatever you are doing
and go back to basics!

In the next issue we will discuss a blueprint that shows
you how to determine who your customers are and the best
mehod to generate maximum sales from your customers.


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>>>>> Tell Us What You Think <<<<<
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This is your chance to speak out.

Comment on articles I've run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I'll thank you by posting your address so that you can get
additional free traffic to your site!

Email your questions or replies to:

Cheryl@partyzone-entertainment.com?subject=FeedbackLoop


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>>>>> That's a Wrap for this Week <<<<<
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That wraps up another week's newsletter and I hope you
enjoyed this issue.

Don't forget to send me any comments or questions you
may have. I would be only too happy to help you in any way
that I can.

From time to time I'll send you important updates
that will provide information that has the potential to
greatly improve your online business... and of course
your profits!

However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business... that's my promise!

Have a great week :-)

Cheryl Pierce
http://www.partyzone-entertainment.com

Recommend "PartyZone Marketing News" to your
friends. Subscription requests should be sent to:

partyzonesales@getresponse.com



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