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Traffic Basics - Submitting to the Search Engines!

Today we are going to go over steps you need to
take when submitting your website to the search engines.

As we have discussed before, one of the best ways to get
the most out of your advertising and marketing campaign is
using basic SEO techniques, and by submitting your site to
the search engines.

No amount of press releases, newspaper ads, banner ads,
email or newsletter advertising will achieve the same
results.

That's not to say that they aren't effective and that you
shouldn't use them but studies have shown that search
engine traffic can be much more beneficial.

The best way to submit your website for search engine
ranking and inclusion is to do it yourself or to hire an
expert to do it manually.

Beware of companies that promise automatic submission of
your website to hundreds of search engines. These are scams
and you will get NO benefit from doing this.

Before you begin to submit your website to search engines
ensure your websites are thoroughly designed to the
professional quality using the right keywords, good
graphics and pictures and the relevant content.

Do not submit websites that are incomplete as this will
harm your rankings.

While submitting to a search engine, make sure to provide
information about your website, keywords and any other
information that may be pertinent - including the name and
contact information of your business.

There are thousands of new websites being picked up every
day by the search engines, so simply submitting to a search
engine does not guarantee that your site will be
immediately listed or ranked highly. It may take quite
sometime before your site is reviewed by human editors.

One important factor to remember while submitting site is
to include a site map of your website which makes it easier
for the spiders (web robots) to crawl your entire site.
Search engines like Google have been known not to consider
submissions without site maps.

There are actually thousands of search engines and
directories, but here is a list of the most popular search
engines and directories that you can submit your site to:

Google
Yahoo
MSN
Whatuseek
ExactSeek
Scrubtheweb
AOL Search
HotBot
Search.com
Metacrawler
Dogpile
Lycos
LookSmart

Now at the start we talked about hiring a service that
will submit your site for you, but there is also software
available that you can use to submit your site to multiple
search engine's at the same time.

If you decide you want to do your submissions yourself,
then using a good piece of software can make your job much
easier. Here is a quick list of some of the popular
software for you to check out:

SEO Elite


Internet Business Promoter


Web CEO


Of course there are many more available and you can find
one that's perfect for you by doing a quick search in your
favorite search engine.

Make sure you look for your next lesson where we will be
talking about the importance of your referrer logs.