Have You Started Your Party Rental Blog? If Not...Here's How to Do It!

If you haven't started a blog yet, then you need to get going. In all of my books I talk about how much easier it is if you at least know how to make changes in your website. But....if you don't....or if you don't have time, you can get a message out to your customers and prospects in minutes with a blog.

A blog is an owners biggest tool. You can use it to talk about your company, about what to do when it's raining, about safety, about your best units, etc etc etc. You can tell cute stories about some of your jobs AND you can push your new pieces.

I don't have room here to list all the great things you can do, but I'm sure you'll think of them once you get going.

A blog is easy to do....and it's FREE. Go to Google.com. If you already have an account just sign in to it and if not, sign up for one.

From you account screen click on "Blogger".

Click " Create a Blog "

Pick your name. You want something that is a fairly good search term for your area. Party Rentals Indiana, Kids parties Indiana, etc. You can actually do two or three blogs....Corporate Picnics Indiana, Post Proms Indiana. But keep in mind that if you do these specialized blogs, you'll need content specific to that type of event. I've found a general party rental blog will work great.

I make my blog address a variation on the title...partyrentalsindiana@blogspot.com or something along this line.


After you have your title and address, you're ready to choose a template. Pick what you like or what matches your site. You can always change it later.

Once you have your template choice made...click..."You Have a Blog!" It's just that easy.

And now you're ready to add lots of content.

Start with something simple, maybe a bit about your company or your works (this is a great place to post help wanted ads too). You can arrange the sections of your template to meet your needs. You can add pictures, links, html content...you can add an optin form for your newsletter.

Get the idea? You can use your blog to have contests for your customers or to get feedback on events. You might want to suggest a new party idea each week.

Your work really won't ever be done...but you'll have reached a great goal when people start coming back to your blog for entertainment answers. THAT'S what you're looking for.

Make sure to link your blog to your site and your site to your blog.

Here's an old blog I did for my rental company when I owned it:

www.partyzoneentertainment.blogspot.com

You'll see that I used it to post articles for some of our newer equipment. I also "monetized" the blog. I actually still sell a lot of books and other items from visitors that stop by. And it always brings in some extra $$$. AND I add articles from other authors that I think my visitors might like.

I've got to run. I know this is a quick and easy explanation but just try it and I think you'll be amazed once you get it going.

Take Care,

Cheryl

PartyZone Entertainment

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