What do you do when you need to market in the winter...and you have NO extra money? Well, that seems to happen to many of us. Our answer is to use internet marketing.
I don't mean just Google and pay per click although these are great ways to market. But another really great marketing technique is called "article marketing".
Article marketing is a great way to get links to your website without having to pay for it. It's fairly simple. You write an article about party planning, parties, picnics etc. It doesn't have to be long, only around 500 words. At the bottom of the article you add your name and company info. Also a link back to your website.
And you start submitting your article to ezines. Probably one of the best is Ezine Articles. Another I use quite frequently is Go Articles. Now, keep in mind that anyone can use your article as long as they include your contact information.
Google pays alot of attention to Ezine Articles when it's ranking websites. And anytime someone else picks up your article it's just one more way to link back to your website.
Another great marketing tool that doesn't cost a dime is to write a press release. You can actually submit press releases online that can get picked up by different newsgroups...again, increasing links back to your site and therefore your page rank goes up.
Your press release can also get picked up by outside sources and end up in print magazines. So....start writing!
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